brochure design

the solution

The target market for Jeka Holidays is predominantly Scout and Guides leaders, taking groups on adventure / activity holidays. Isle have designed brochures for Jeka on a bi-annual basis for many year (brochures always have a cycle of 2 years), and it was time for a change, push the boat out with the design and presentation, without alienating the target audience in any way. Result, brochures which really do make Jeka stand out fromt he crowd, for all the right reasons - a very exciting, and very different set of brochures, bright, cheerful, evocative of summer holidays, sowing the seeds for action and activities, but never losing sight of the fact that Jeka are a very serious, very responsible, and highly experienced tour operator.