To ensure the Grasscrete brand retains its position as a market leading brand internationally, and to ensure that the enviromnmental focus of the company is constantly enhanced.
Working closely with the Grasscrete brochure portfolio, development of a series of advertisements across relevant media for an ongoing printed and online campaign, and harnessing PR activity and magazine features across the whole range of Grasscrete products. Production levels at all times reflect Grasscrete's marketing leading position; each concept is carefully conceived and constructed around the envoronmental benefits of each Grasscrete product, such as flood defence, and earth retention. Media analysis and selection is key, and the campaign is enhanced monthly to accommodate the requirements of specific issues of both offline and online publications.