To level the playing field. A small online only company where it is essential to compare favourably with large multinational retailers, and where brand positioning and perception - for luxury men's goods - are paramount.
Playing field well and truly levelled. An exceptional responsive full eCommerce website that sits vert comfortably within its niche,and against the largest online reetailers, which continues to attract growth from both customers and luxury brand patrners.
The perfect example of creativity and technology working hand in glove, from initial brand development and positioning, to fully integrated secure eCommerce website, SEO, PPC, blogging, advertising, and all promotion for a business that is growing significantly year on year.